Acte Sept

Story Acting: storytelling with a special Acte Sept boost… to tell your story with style

Using storytelling techniques to structure your spoken communications is good. Giving them an extra punch thanks to acting techniques is even better! That's why we created what we call "story acting": the new approach by Acte Sept to boost your spoken communications.

Storytelling is now a benchmark technique for brand communication. This approach is gradually gaining ground in high-stake public speaking situations, especially for speaking in the media. However, the consulting firms that offer these techniques often limit themselves to a content-based approach, while leaving aside the storyteller's "acting" qualities. And yet, writing a great story without giving any consideration to how it will be told amounts to going only halfway. With StoryActing, Acte Sept guarantees its customers the value of a story that is both well crafted and well told. In other words, the famous Acte Sept dual effect!

Here are a few examples of how Story Acting can be put to good use:

Internally:

• For the members of a new department: showcasing their service to the rest of the business.
• For executive committee members: individually conveying the company's strategic vision.

Externally:

• For the employees of a pharmaceuticals laboratory: being able to underscore the value of the projects and services deployed with stakeholders.
• For executives preparing a vocational repositioning strategy: making yourself unique and convincing in the eyes of potential recruiters.