Acte Sept

Acting in Phygital mode : here we go !

After the shift to remote training, after the advent of e-events, Roche puts the actors of Acting Seven to work for Patients' Rights...live...and remotely !

As part of its Professional Relations programs for doctors, the Roche laboratory has designed and deployed a PR module dedicated to raising doctors' awareness of the rights of their patients suffering from serious pathologies.

To illustrate the various themes raised by a legal expert specializing in health law, Acte Sept wrote and recorded situations involving doctor/patient interactions on subjects such as returning to work, the right to forget, and the role of caregivers.

The 1st stage of this roll-out took place on October 15 in Paris with an audience of doctors, with the lawyer and actors performing live on one side... and on the other side, the simultaneous video broadcast of this intervention, interspersed with the broadcast of the situations recorded by the actors... to guarantee optimum quality of these scenarios.

A great success IRL and URL !