News • 05/2021
Using podcasts to communicate differently.
To diversify his communication channels, Cyril Schiever, SVP President Mid-Europe at MSD, chose the podcast to talk to his colleagues about his vision of the future sales organization! And for the production, he chose Acte Sept !
For more than two years, Cyril Schiever, SVP President Mid-Europe at MSD, has chosen Acte Sept for his employee communications. Our roadmap has three objectives: diversify channels and content, all in accessible English !
After having explored the humorous video format (with a question box to get to know Cyril better, and a hilarious sketch inspired by a Barack Obama performance, please), the corporate video format (with two interviews shot in a professional studio, on diversity and inclusion and on the company's major strategic axes), and finally the motivational video format shot in the sumptuous setting of the Maison de la Radio in December 2020, Acte Sept asked Cyril to explore the Podcast format to set out his vision and thoughts on the future business model at MSD.
The result : ten minutes recorded in May in professional digital quality, set to music by Acte Sept coach-composer-musician Gabriel de Richaud, that give us an idea of what tomorrow will be like. Beautiful and very inspiring, between distance and confinement, the podcast is truly a new format to explore for all those who want to make their employees dream of new tomorrows.